Hyundai unveils Blue Drive products

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Hyundai unveils Blue Drive products Seoul: Sat, 4 Apr 2009                                 登录/注册后可看大图                                 登录/注册后可看大图

[tr][/tr]                                 登录/注册后可看大图 Hyundai Motor Company showcased a wide range of new eco-friendly Blue Drive products and technologies at the Seoul Motor Show. The displays expand on the Blue Drive initiative, first announced at the 2008 Los Angeles Auto Show, which seeks to offer environmentally-aware customers with an eco-friendly choice when it comes to purchasing their next Hyundai car. More than just a sub-brand, Blue Drive is an all-encompassing banner which defines Hyundai’s product development strategy. As the company strives to minimize the environmental impact of its vehicles, a broad range of new technologies will be introduced on current and future Hyundai models with the aim of achieving a harmonious balance between cars and the environment. Leading the lineup of alternative propulsions systems is Blue-Will, a conceptual interpretation of Hyundai's first plug-in hybrid electric vehicle which promises a fuel economy rating of up to 106mpg complemented by an array of innovative technologies. Closer to commercialisation is the Elantra Hybrid Electric Vehicle, the world's first Liquid Petroleum-powered HEV. The use of advanced Lithium Ion Polymer batteries to power the car will also be another first for hybrid technology. With just 102g/km of CO2, it emits 90 per cent fewer pollutants than a conventional gasoline-powered Elantra to qualify as a SULEV (Super Ultra Low Emission Vehicle).  The Elantra LPI HEV goes on sale in Korea in July this year. Also on display is the second generation hydrogen fuel cell electric city bus. Emitting zero emissions and powered by hydrogen, it promises to revolutionize urban transportation. The next major step forward for the fuel cell bus program will come in late 2010 when a fleet of these second generation buses will be put into daily service in cities around Korea in line with the government's recently declared 'green growth' goals. The details of the second phase program are currently being negotiated by the various ministries, municipal authorities and bus fleet operators. 'The Blue DriveTM vehicles and technologies will challenge any assumptions that our technology is half a step behind,' said Dr. Lee Hyun-Soon, vice chairman and chief technology officer of the Hyundai-Kia Corporate Research and Development Division. 'The products and technologies we unveil to the world today offer a strong message of reassurance to our customers and stakeholders that we are moving with 'Hyundai speed' to achieve our goal of environmental leadership in our industry and redefining the Hyundai brand as a technological innovator,' he noted. In addition to the Blue Drive products and technologies, Hyundai will be adding important new dimensions to the Hyundai brand with the introduction of the Genesis Coupe Racing Edition and the Genesis Prada Limited Edition, Lee added.-TradeArabia News Service